If an animal draws attention to itself in the wild, it might soon find itself the main course of a larger animal’s next meal. That fear of being chewed up and spit out has survived all our millions of years of evolution and is alive and well in today’s business environment.
It may also be argued that fighting for a new idea—whether that means pushing for the development of a new product, staving off competitors or supporting a slumping brand rather than letting it die—is usually undesirable because of such costs.
Advertising and promoting your business is an investment in your business’ future. Investments are not mere costs. They come with a benefit.
Let’s get one thing straight from the very beginning. No company ever dominated its industry by operating with a philosophy of fear. And, ultimately, no company can survive if it doesn’t learn to conquer its fear and take chances, make changes.
When it comes to advertising, you might wonder what kinds of changes are needed. After all, it’s just advertising. If your ads look like your competitors’ ads, if your messages are strikingly similar, if you talk to yourself instead of your customers, if you worry more about your logo being large enough than the message being attention-getting enough, you need to change.
Now this is just the first step, so we won’t get into any more detail here. The object of this step is to let you know that you need to screw up your courage and prepare to make some changes in your advertising that will have a profound effect on your bottom line.
Fear is the greatest motivator. However, instead of motivating people to act, it usually causes people to freeze or retreat. It takes courage to make the kinds of changes that are needed to survive in today’s crowded, complicated and competitive business environment.
Used correctly, Instagram can be a highly-targeted, visual advertising channel for your brand. In fact, in a recent study it was discovered that Instagram provides brands with 25% more engagement over other social platforms. This means that Instagram is a prime channel to build your brand for your e-commerce business.
Like any social network out there, there are right ways to use it, wrong ways to use it, and clever ways to use it.
In this post, we will show you how to most effectively use Instagram to increase engagement and build a massive following.
How to Get Followers on Instagram
There are five tactics that will help you get more followings on Instagram.
Use the right hashtags
Use the right filters
Post at the right time
Steal your competitors followers
Sponsored posts and product reviews
Let’s dive deeper into how to implement each tactic.
1. Use The Right Hashtags
Your goal on Instagram is to engage your current audience while also growing your following. Posting new, interesting and engaging photos will satisfy the first requirement but to begin growing you’ll find hash-tagging your photos to be extremely important. Hash-tagging your photos makes it easy for people to find your photos that are searching for those specific terms.
So which hashtags should you use?
Just like with Twitter and other social sites, users on Instagram use certain hashtags over others. If you use the right hashtags within your photos, you’re much more likely to reach new users and be discovered.
Here are the current top 10 hashtags on Instagram according to Websta:
#love (1,027,917,810 posts)
#instagood (552,537,705 posts)
#photooftheday (394,332,818 posts)
#beautiful (367,636,422 posts)
#tbt (360,522,758 posts)
#happy (2353,202,629 posts)
#cute (351,930,751 posts)
#fashion (351,195,493 posts)
#followme (326,083,312 posts)
#me (314,611,081 posts)
If you looked at the list above and said “But none of those apply to my products or brand”, you’re likely correct.
Using hashtags is one thing, using the right tags is a completely other thing. Popular tags like the ones listed above will likely net you additional engagement and likes, however, they will not lead to increased long-term engagement, new interested followers and most importantly, sales.
If you want to tag your photos properly, you’ll need to find and use the most relevant hashtags. This means doing the appropriate research to make sure you’re using the most relevant hashtags that not only describes your brand, but is also being searched for on Instagram.
To find relevant hashtags, you’ll want to use a free online program like IconoSquare or Websta.
Protip #1: Keep in mind that Instagram allows for a maximum of 30 hashtags per post. Additionally, the popular words will change over time, so make sure you revisit your hashtag keywords every few months to make sure you’re using the best possible terms.
Protip #2: If you’ve been posting to Instagram for a while and feel like you’ve missed out on all these opportunities to build your audience by using keyword hashtags, fret not. You can still go back and post a comment with your new hashtag keyword lists and watch the likes and followers roll in.
Don’t have the time for photography?
Burst is a free high quality stock photo site powered by Shopify. Browse 1000s of product and lifestyle images to use on your Instagram account.
2. Use The Right Filters
Keyword hashtags aren’t the only thing you should pay attention to. The Instagram community respond to certain photo filters more favorably than others. Using these preferred filters can have an impact on your engagement.
Here are the 10 current most popular filters on Instagram according to Iconosquare:
Normal (No Filter)
TrackMaven recently did a study on Instagram accounts to see how filters affected engagement and found that Mayfair, no filter and Inkwell drove the most interaction.
More important than the overall Instagram communities favorite filters are your particular audience’s favorite filters. Consider this custom graph which correlates filter usage to engagement from your own Instagram account:
You can use IconoSquare to review the performance of your own account to understand what is and is not currently working for you.
3. Post at the Right Time
Beyond adding the appropriate hashtags and using the best filters, you should also be considering the timing of your posts.
4. Steal Your Competitors Followers
One of the best ways to find and attract new following is by seeking out your closest competitors’ Instagram accounts and engaging with their audience. These people have already shown some level of interest in the products you carry simply by following your competitors’ account.
So how do you effectively steal your competitors’ followers?
You can steal your closest competitors’ followers by engaging with them. There are several ways to engage with Instagram users, and predictably, the more work you put in, the more followers and return engagement you’ll get out of it.
The three types of engagement on Instagram are:
Follow a user
Like a photo
Comment on a photo
I ran an informal test with my business account to see how my competitors’ followers responded to my marketing advances. I targeted the followers of a close, local competitor. Since I know many of his followers would be local, I added my city to my profile to create a greater sense of familiarity between my brand and the people I am targeting.
I began by simply following 100 of my competitor’s followers. Later, I followed another 100 of my competitor’s followers but I also took the time to like one of their photos. Finally, I followed another 100 of my competitor’s followers and commented on one of each of the 100 user’s photos as well as liked that same photo.
Here were the results:
Follow: 25% followback
Follow + Like: 25% followback
Follow + Like + Comment: 50% followback
Although the are many variables and the test was far from scientific, the results were clear. The more you put in and engage with people, the more you’ll get out of it.
Note: While it’s against Instagram’s terms of service, some people use automated tools to follow the same process. House of Hannie discusses this tactic on the episode of Shopify Masters embedded below.
5. Sponsored Posts and Product Reviews
All this optimized posting to your account is great but if you really want to make an impact, you need to take advantage of influencer marketing on Instagram, exposing your brand to a wider audience.
Start selling more on Instagram with product tags.
Instagram is partnering with Shopify to offer easy product tagging in 2018.
First, unlike the tactics above to grow your account this one isn’t free. However, if done correctly, it’s good value.
To get started, you’ll need to make a list of large accounts in your niche. For example, if you sell beauty products, you’ll want to find large accounts from beauty bloggers.
You may already be following these accounts, if not you’ll need to find them. One of the best ways is to use Webstagram and search for some of the closest hashtag keywords you uncovered in the beginning of this post. When you do a search for your keywords, not only will it show you the related keywords, but it also shows you the top Instagram accounts that feature those keywords.
There are a few things to look for in the profiles results:
Large following – Usually 20k-200k
An email address in the profile
If there is an email address in the profile, it usually means they’re open to sponsored posts. You’ll want to email them and ask them their sponsored post pricing. In general, I have found the average rate to be around $20-$50 per post, depending on the size of their following. However, if you’re selling an unique and original product, you may also want to consider sending them your product to review and post. The more natural and less advertisement like the image, the greater the engagement and response usually.
Kit helps thousands of Shopify store owners market their online store. Hire Kit to drive sales and customer engagement with Facebook and Instagram ads, email marketing, social posting and more.
The results from the Instagram sponsored post promotion was a flood of traffic to their Instagram account and website, supposedly causing their server to crash.
In a final example, Classified Apparel used the tactic of getting featured on a larger account to jump start their Instagram following. Starting with only 22 followers, they were able to net nearly 3,500 new followers in less than 24 hours. A few months later and they are now sitting at 10,000 followers.
Instagram Tool Roundup
There are hundreds of Instagram tools out there that can help you and your Instagram strategy. In this post I mentioned three key ones help you build your audience and engage with them.
Schedugram – Schedule your Instagram post for the most engaging times.
IconoSquare – Info, analytics and insights into your account and followers.
Webstagram – Find the best hashtags for your posts and people for your sponsored posts.
In this post we talked about the most effective ways to use Instagram to build a targeted following, but it’s not always a numbers game. As with any social network, the most successful strategy overall is to be authentic and social.
If used correctly, Instagram can be a highly-targeted, visual advertising channel for your products and brand that can lead to a healthy stream of revenue for your e-commerce business.
If done соrrесtlу, уоu саn use Fасеbооk tо promote your рrоduсtѕ and ѕеrvісеѕ, build аwаrеnеѕѕ, rеѕеаrсh соnѕumеr оріnіоn аnd much mоrе! Here’s a fеw ways!
1. Fасеbооk Business Pages
You can create a frее page fоr уоur business оr wеb ѕіtе wіth Fасеbооk Pаgеѕ whісh gіvеѕ your business a рrеѕеnсе оn Fасеbооk. Yоu саn think of it аѕ thе equivalent of your Fасеbооk personal рrоfіlе, оnlу fоr уоur buѕіnеѕѕ or wеb ѕіtе. Yоu can add your business details аnd logo and уоu саn аlѕо spice uр уоur Facebook Page wіth a range оf аррlісаtіоnѕ.
Fасеbооk users who become fans of уоur Fасеbооk Pаgе саn роѕt оn the wаll, buy уоur рrоduсtѕ, lеаrn about special еvеntѕ оr promotions, jоіn discussion bоаrdѕ аnd uрlоаd photos and vіdео соntеnt to your Fасеbооk Pаgе. Yоu саn аlѕо ѕеnd mеѕѕаgе uрdаtеѕ tо аll уоur Facebook Page fаnѕ аt once, whісh уоu cannot dо wіth уоur Personal Prоfіlе.
Yоu wаnt to kеер thе ѕосіаl aspect оf Facebook in mіnd аѕ you create your Facebook Page for уоur buѕіnеѕѕ, and trу tо рrеѕеnt thе ѕосіаl, humаn еlеmеnt оf уоur business аѕ muсh аѕ роѕѕіblе on уоur Fасеbооk Page.
Are you wondering how to create brand new facebook fanpage? Just lоg into уоur Fасеbооk hоmе page аnd ѕеаrсh fоr Create A Facebook Page vіа the search bаr at the top оf еасh раgе.
Yоu might also wаnt tо hаvе a ԛuісk brоwѕе through еxіѕtіng Fасеbооk Pаgеѕ in your nісhе before уоu сrеаtе уоur own раgе. Yоu’ll hаvе various аррlісаtіоnѕ аnd options you can uѕе оnсе you’ve сrеаtеd your Facebook Pаgе.
Hеrе are ѕоmе other орtіоnѕ уоu may wаnt to соnѕіdеr
2. Facebook Nоtеѕ
Thе Notes Fеаturе аllоwѕ you tо роѕt notes іn a ѕіmіlаr wау tо blogging. Yоu can add Nоtеѕ tо уоur реrѕоnаl рrоfіlе оr tо уоur Facebook Pаgеѕ.
Facebook uѕеrѕ саn ѕubѕсrіbе tо уоur Fасеbооk Notes vіа RSS іn the same way thеу would оn аnу nоrmаl Blog. Yоu саn even іmроrt one еxtеrnаl Blоg into Fасеbооk Notes via аn RSS feed.
3. Fасеbооk Evеntѕ
Yоu саn uѕе the Fасеbооk Evеntѕ feature to create еvеntѕ раgеѕ fоr lаunсhеѕ, ореnіngѕ or аnу оthеr оnlіnе оr offline events уоu аrе hоѕtіng. Yоu can іnvіtе the fаnѕ of уоur Facebook Page tо уоur еvеntѕ аnd they wіll be аblе tо ассерt, decline оr “mауbе” your invitation. Yоur friends wіll аlѕо see a reminder of thе еvеnt whеn they lоg in tо their Fасеbооk hоmе раgе.
4. Fасеbооk Adѕ
Fасеbооk Adѕ allow уоu to uѕе Fасеbооk’ѕ рlаtfоrm for tаrgеtеd аdvеrtіѕіng оf уоur buѕіnеѕѕ. This іѕ ѕіmіlаr tо AdWоrdѕ content ads. Yоu рау Facebook per сlісk оr per impression fоr аdѕ whісh are dіѕрlауеd tо your сhоісе dеmоgrарhіс among Fасеbооk uѕеrѕ.
• Yоu саn target уоur аdѕ to specific Fасеbооk uѕеrѕ ассоrdіng to age, gеndеr, location аnd interests.
• Shоuld уоu соnѕіdеr Fасеbооk Adѕ fоr уоur web business?
• Paid web аdvеrtіѕіng саn work for уоu whеn you рrоvіdе hіgh-рrоfіt gооdѕ оr ѕеrvісеѕ.
Yоu wіll therefore hаvе thе Rеturn On Invеѕtmеnt (ROI) tо juѕtіfу thе expenses of аdvеrtіѕіng. Yоu may want to consider keeping tо frее mеthоdѕ оf еxроѕurе ѕuсh аѕ Fасеbооk Pаgеѕ and Grоuрѕ ѕhоuld уоu nоt bе іn a hіgh ROI ѕіtuаtіоn.
Yоu want to make ѕurе to rеѕеаrсh the ѕеrvісе wеll bеfоrе уоu gеt ѕtаrtеd аnd then be ѕurе tо tеѕt your mаrkеt аt fіrѕt wіth оnlу ѕmаll саmраіgnѕ. Yоu саn аlwауѕ іnсrеаѕе the ѕіzе оf your campaigns whеn you ѕее which аdѕ соnvеrt wеll. Yоu саn gеt ѕtаrtеd with Facebook Ads bу сlісkіng thе Advertising link at thе bоttоm оf уоur Fасеbооk hоmе раgе.
5. Facebook for Mаrkеt Research
• Yоu wіll аlѕо fіnd mаrkеt research opportunities wіth Fасеbооk.
• Brоwѕе through Grоuрѕ аnd Pages іn your nісhе fоr a snapshot оf thе level of іntеrеѕt аnd activity.
• Hоw lаrgе іѕ a group? Hоw many mеmbеrѕ join еасh dау? What are people’s іntеrеѕtѕ ассоrdіng tо whаt thеу post оn thе group wаll?
The аnѕwеrѕ tо thеѕе ԛuеѕtіоnѕ саn provide уоu wіth general dаtа about the ѕіzе оf your nісhе and асtіvіtу wіthіn уоur nісhе аmоng Fасеbооk users.
Yоu саn also create уоur оwn Facebook Group about a specific problem оr іѕѕuе in your nісhе and uѕе іt tо аѕk ԛuеѕtіоnѕ tо реорlе who jоіn. You саn use thе іnfоrmаtіоn you gаthеr frоm thе Grоuр fоr content іdеаѕ for your wеb ѕіtе or рrоduсtѕ уоu wіѕh tо dеvеlор.
I recently went to a seminar called “Thrive”. The whole theme of the conference was about making your money matter and having a purpose in your business. I met a lot of great people at this event (the second picture is with me and Tai Lopez which is part of my inspiration to start my marketing business) This conference changed the way I am going to do business and made me want to involve having purpose for my business.
If you’re wondering “How can I have purpose in my business?”
Then you can accomplish this by involving your business in donating to non-profits and you can choose to donate up to 1%, 10%, or even 40% of your profits to a charity/non-profit that matters to you and that you’re passionate about. Another way you can have purpose in your business to make your companies money matter is by hiring people who need a second chance like disabled people or veterans or people who have to be in jail or homeless people.
You can also involve having a passion product for your business. For example, Tom shoes did have a purpose in their business for every shoe that somebody bought they would donate a second pair of shoes to somebody in other countries. Tom’s Shoes donated so many shoes that they disrupted the economy in those countries. You too can do that for your business and make an impact. If you’re not doing shoes, then maybe a T-shirt or socks and under garments for the less fortunate. If you’re not in the products business and only do services like a chiropractor or a mechanic, then you can donate a portion of your profits whether it be one or 10% of your profits can go to donating to people like a cause that matters to you like donating to people who are hungry or any cause that is most meaningful to you.
You can even build the donations into the cost of your service if your profit margin is thin, people don’t mind paying a little extra for something especially if it’s helping someone else.
Having something like that in your business where you impact other lives and have a cause that makes your money matter then people tend to support your business more. Especially if they believe in the cause that you believe in. That’s an example of how your business can go viral! Imagine your business is supporting a nonprofit that helps kids who have diabetes and then people will support your business more and tell friends and family about it.
That’s one of the factors why Tom shoes and many other companies go viral by having a cause in their business and making their money matter. If you want to make your money matter then start implementing one of the 3 steps
Donating a product
Donating your profit
Hire the less fortunate
Pick something that you believe in, not what you think your customers believe in. Your customers will support you and that’s a part of why people do business with you because they relate to you.
After a few years of working with many business owners and entrepreneurs who are just starting out I have noticed a few key differences that I feel are worth writing about since most people loosely use the term “business owner” and “entrepreneur” The main difference between a business owner and an entrepreneur is the fact that an entrepreneur has an idea that they want to implement and a business owner is somebody who’s looking at their profit and loss statements.
An entrepreneur has big dreams and lots of motivation to get started but waits until the right time to do it. Entrepreneurs also try and focus on getting the product or service perfect without testing the market.
This mentality stops them from getting any traction in their business because once they implement something they think is right then they wait until they know the next “right” decision. Then they may completely change their mind on the whole idea they had. I bet you know someone who has this trait.
A business owner has great ideas too but executes on their ideas they don’t try and do it perfectly but they do it even if it’s not perfect and implement their ideas into their business. They aren’t worried about being perfect because “perfect” is like chasing a mirage.
Both the entrepreneur and small business owner aren’t perfect and they both have different struggles. The business owner is trying to keep everything working together and keeping the system working together while the entrepreneur is worried about figuring out how to get started right.
The key is to get started, if you find yourself in this position as an entrepreneur then my advice to you whether you’re in your early 20s or your late 60s would be to experiment with as many things that you think that you like to do and try them all! Find that main one thing that you absolutely love to do with passion, and once you find that then you get started without worrying about the “right” decision and trying to be “perfect”. Let go of any perfect standards that you set for yourself.
On the flipside, if you’re a business owner who’s implementing and working hard trying to keep the system together then my advice to you is to build a team of people who believe in you and what you stand for and fire quickly if you have a person with negativity toward you or the business. They are like poison to a business.
I hope this brings you value! I am also providing daily tips/tools/tricks on marketing your business online please follow me on social media.
I have been working with many business owners and doing marketing for them and I have seen a lot of common things I should bring to everyone’s attention. This is meant to teach people what to do and not to do in order to succeed in the social media world.
1. Boost Posts
There is no particular order to this list but this is the #1 mistake I see people making in there business is that they think they are advertising there business by boosting there posts. This is a false way of advertising your business because
For those of you who don’t know what boosting a post vs a Facebook ad… Here it is!!
Facebook ads tend to have a bigger immediate impact and translate directly to campaign goals, like lead captures, app installations, and sales.
Boosted posts will allow you to build your brand’s reach and fan base, while ads can help you translate your brand’s presence into tangible outcomes.
Just to be clear, one is not better than the other. There is a time and a place for each use, like using a different tool for the job… You don’t always want to use a hammer, sometimes you will need a wrench.
2. Sticking to ONE MEDIA
A lot of talk is going on about how video is “King” and it is. How often do you find yourself on a webpage just searching for the video to explain what the website is all about? The only problem is that people forget about everything else, especially on social media and they only post videos. On the contrary, there are people afraid of posting/making video and need to post more video.
Where do you fall in?
Everyone should cover basis on the media they post video, pictures, meme’s, and write. Start doing a podcast for your business, you have so many options for your business.
3. Posting About One Subject
All they post about is selling there product/service. This is something I see people doing who have really small businesses/MLM business who manage there own social media and business at the same time!
Social Media is a commitment and can be a time waster if you get distracted on it. When all you do is focus on sales then that will be the LAST thing you will get.
Post variety in your social media that you choose, try something fun like hosting a party and create an event for people to subscribe to. Even try inviting people to see what you do on a daily basis and how your product helps without being too sales-y.
4. Boring Content
Just like posting about the same subject which is very annoying and comes across as spam posting boring content is useless!
What is boring content? Boring content is when there is no purpose to your post. For example, when people talk about themselves and why they are the best or why there product/service is the best. Nobody cares until you care about them, show your audience you care.
Another example is when you re-post content from other sources. It’s okay to share something you saw on another website that you thought was great or helpful, but if that’s a majority of what your page does then you probably won’t get too far with your marketing.
A hint that your content might be boring is if no one is liking or sharing what you post about.
5 Tips to how can you make a topic interesting…
Open with a question that will pull readers in
Catch them off guard or make them think
Tell a story
Connect your topic to current events or trends
5. Facebook Live
Many people get nervous when going Facebook live because it’s not like a video you can delete it if you mess up or can’t think of what to say. It’s intimidating!!! So most don’t do it, but I guarantee you that if you do Facebook Live 10 times within 2 weeks then you will get better at it.
The advantage here is if you start doing it you will get better, it’s not about doing Facebook Live perfectly and being an expert at it. No one is, it’s mainly about being entertaining and engaging to your audience. People will stick along no matter how long your Live video is as long as it entertains them.
6. No Sales Funnel
If you are selling any product (physical/information) or a service then you need to have a sales funnel. You may be asking “why?” or saying “Your Wrong” but the truth is sales funnels help you find that perfect customer/client that you are looking for while getting them to believe in what you do or what your selling.
The trick is finding a small audience and being an expert to that group and you need to niche down on who your audience is. For example, if you are a dentist who specializes in doing teeth implants for senior citizens. Another example, if you are a coffee shop that sells coffee to college students who like rock music in your local city.
Once you become the expert or “go to” person in your market for your product/service then you can grow, but it starts with picking a niche. When you collect leads you need to capture a name, email, and cell phone number. Those are extremely important no matter what niche you are going after.
7. Website is NOT Mobile Optimized
There is a lot of talk of mobile friendly website, mobile optimized, and mobile responsive designs. Let’s define them before getting started…
Mobile friendly – Refers to a site that displays accurately between your desktop/laptop computer and a mobile device such as a handheld phone or tablets. While it will appear smaller on a phone and may not work perfectly on a touchscreen tablet, a mobile friendly website will be perfectly functional. Many developers view mobile friendly as a “best practice” for all website developments. Which is not good for the end user, it’s just plain laziness.
Mobile optimized – This is a more advanced website. Mobile optimized means that the site will reformat itself for a list of handheld or tablet devices. Larger navigation buttons, reformatted content, and differently optimized images appear when the user is on an iPhone or other device.
Responsive design – This is a method of developing a website that is completely adaptable regardless of the device you are using. Rather than detecting a specific browser type or device type, the website automatically orientates itself based on the screen size of the device. A combination of reformatting and re-optimizing the site in order to give the best user experience.
Now that you know there is a difference, let’s face the facts; more and more people everyday are using a cell phone. With that being said you need to make sure your website looks good on a mobile device! People are browsing the internet more on a tablet/cell phone more than a computer.
If someone visits your website and it is NOT mobile responsive then people may not choose to do business with you or think you’re out of business.
8. Direct Messaging People
Warning, you need to have a plan before you DM someone. If you are not direct messaging people to get your name out to someone with a much large audience than you then you are not using social media to your advantage. I am not saying to go out there and try to spam everyone or get them to buy your product, that’s a good way to get blocked because you’re going about it the wrong way.
If you’re looking to market your product, then find an influencer. Someone who has an audience of minimum of 5,000 followers. Let him/her know that you love there social media page and that you will give them your product/service for free. Do that to 10 influencers a day and you will find that 1-2 will post about the freebie you gave them and there audience will see it and visit your page!
Don’t demand for them to post about your product, simply ASK them to share and reward them. Don’t do a “this for that” “share for a share” it looks like some kind of contract or agreement you had, that looks fake.
9. They Don’t Have a Database of Contacts
This is an absolute MUST in today’s world! If you are a business owner, you should have some type of database of prospects/customers in your contacts. With that database I hope you are communicating with them on a daily basis and reminding them who you are. Yes you need to email/communicate with them on a daily basis because we live in a world with too many “shiny” objects and companies saying they have the hottest new hack out there.
If you have earned that customers trust and business in the past then make sure you stay in front of your customers mind. Make sure you are cleaver and make your email fun to read, tell your customers something silly like “Hello my fine feathered friend” something that gets their attention away from what they are presently doing which is checking there emails so they do have a minute to look at what you sent them.
I can dive really deep into this one, I would say that emailing your customers is the least utilized tool by most small business owners. Don’t try it once and say “it didn’t work for me” try it atleast 10 times in the next 2 weeks, average about 1 per day.
10. They Don’t Know / Track Who There Audience Is
This is a learning course in this topic alone, there is a lot that goes into finding your audience. If you are just beginning to find your audience or starting over then write your content or market like you are speaking to one person. Create an avatar in your mind of who you are looking for and be very specific on gender, relationship status, age, kids/no kids, favorite sport, pets, home life, job, finances, and that avatars life.
If you have an audience already then you can tract them in one of many ways…
Google Analytics: All users remain anonymous and contribute to the collective data. Any demographic or socioeconomic data around those users comes from what Google knows about them.
Facebook Audience Insights: Similar to Google, all users remain anonymous and contribute to the collective data. Also, any demographic or socioeconomic data around those users comes from what Facebook knows about them. Facebook knows everyone’s interests, groups they like, music, movies, and so much more.
Marketing automation: When users fill out a form on your website, that individuals information goes directly into your marketing automation funnel. It puts there name with social profiles and possibly a face with your database. Now, you can track how this individual interacts with every aspect of your marketing from first to last touch, which are primarily top-of-funnel activities. In addition, marketing automation platforms go beyond your website to incorporate your emails and social media content, too.
CRM: This software typically is connected to the sales team. It also is used to track the individual prospect through the sales process but typically focuses on activity in the middle and bottom of the funnel.
Lastly, you can connect your marketing automation tools to the most popular CRMs. Some of the popular CRMs are Salesforce, hubspot, and insightly. Integrating the two enables sales and marketing teams to better communicate. They can see all the data available that helps complete a sale, which helps them understand which leads are good (and why).
*Bonus Tip! – Creating a second personal profile for there business
DO NOT create a second Facebook personal account for your business. I repeat. DO NOT create a second Facebook personal account for your business. This is because there is a “business page” designed specifically for your business on Facebook. I see this way too many times and they think it’s a better way because you can request many people to be your friend rather than getting someone to “Like” your page (although the concept is still the same)
Friend vs Like. The only difference is that Facebook limits (limit at 5,000) how many friends you can have on your personal Facebook, a business page can have unlimited “Likes”
Having 2 personal Facebook accounts that either have your name or are linked back to you is way too confusing and the 2nd Facebook account usually looks like a fraud or spam account.
Today every single business is a business / media company. You should know which social media platform to use to advertise and grow your business.
Content is KING they say. There is a difference between good and bad content. You want to produce great content that shows your customers that your company truly has value to give. When your customer gains that confidence in the value they give you will attract new customers to your business.
3) Inconsistent Posting
Content doesn’t work if you’re not active enough. Inconsistent posting will show that you’re not putting the effort to give your customers what they are looking for.
4) Website Optimization
It’s not enough anymore to just have an informational website. There are over 2 billion websites on the internet and in order to get the attention of your customers you need to engage with them and be there friend, business is all about establishing a relationship with your customers.
5) Ghost Followers
Great job! You have 5,000 followers on your social media but only 50 of them are actually paying attention to what you’re posting.
6) Brand Story
Brand story means EVERYTHING to your business. People love the authenticity of a businesses story and every business has a story. By not sharing your story your customers won’t feel connected to your business and won’t be loyal customers.
7) Bad Marketing
Do you have a marketing strategy? How are you reaching your audience? Who is your audience? Without a plan, you will be all over the map and won’t be getting results. You may even loose money.
Nobody likes to talk to a robot. If you are automating your posts then your customers will see right through it. Posting live is the best method. Participate in Facebook or Instagram Live.
9) Format of Posting
You can post all day, but if you don’t have any visuals to grab your customers attention while they’re going through their phone then you won’t even be considered. They will pass you by until they find something visually appealing.
10) No Results
You can choose to study social media marketing in depth on your own but it’ll take to long to get the results that you deserve. By making an investment in social media marketing you will have a partner who is knowledgeable in how to get you more customers using social media so you can focus fully on your business.
One of the biggest challenges facing landscaping business owners that I talk to is that of generating well qualified leads for their business. Most landscapers rely on word of mouth for sustainable business growth and meeting sales and revenue objectives is rarely if ever enough.
With nearly 6 years of experience in the advertising industry and growing up with social media, here are 5 tried and tested, proven tips to drive a landscaping business.
Your Website Matters!
Most landscaping and home improvement companies realize the importance of having a website that is visually stunning and shows off the quality of their workmanship. Your gallery and embedding beautiful images and videos within your content can not be overlooked.
The most overlooked and important item is the quantity and quality of your content. Media (pictures and videos) will create initial interest but there has to be more meat in your content to convince people that you are a worthy choice to invest tens of thousands of dollars with.
You should ensure your website is technically sound in order to ensure that Google will not penalize your website for not complying with the changing SEO rules.If you already have a website then I recommend you have your website analyzed before you start internet marketing to ensure that you aren’t marketing a website not optimized or no call to action.
Pay Per Click
Who doesn’t want to show up first on Google?!
The only way to guarantee that your website will appear on Page 1 of Google is by using Pay Per Click advertising through Google AdWords.
Google AdWords is easy to use and there are lots of tutorials. Some businesses try it out themselves and find it to be very expensive with little or no results. Just like some home owners try to landscape their own yards and end up making a mess.
I would suggest that for good results, work with a company that has the knowledge of working with Pay Per Click services to generate leads. Trying to do it on your own will only cost you a hundreds or thousands of dollars in the long run and usually the results will not be great.
The great thing about PPC is that you will only show your advertising to people who are searching for or are interested in your service and you will only pay for it if they actually click on the ad.
Once someone clicks on your ad, they need to see something that catches their interest right away, which is why Tip #1 is so important!
Local (SEO) Search Engine Optimization
When working with SEO you want to get business in your local area. You don’t want to travel 100 miles for a customer who saw your business online. For the most part it doesn’t make sense to invest time, energy, or money on marketing to generate a lot of leads outside of a certain radius.
Today, Google has gotten so good at zeroing in on a searchers location that it is no longer necessary to type in a location or city name to get local results, but the only way for Google to know that your website matches the location is to tell them that.
Your Facebook page is the most important. You should be updating it, sharing photos and stories on a regular basis. Use it as a way to stay top of mind and present but not to constantly be pushing your services and boosting your posts.
Another priceless social media tool for landscapers is Pinterest. It’s a great way to show off your work and pin beautiful landscapes you come across with a few comments and a link back to your website. You can provide enormous value to your customers.
Load the top of your sales funnel
Not every visitor that lands on your website is ready to sign now. In fact, the majority of visitors are going to be researching, looking for ideas, concepts and other things that will help them identify what they want even before they get to the stage of choosing a vendor for their project.
It is worth the effort to create a blog, eBook, or how-to guide that answers your buyer’s common questions. Or perhaps you could gather some awesome landscape designs or ideas that your visitors could download.
When you offer this valuable information to someone in the research phase, in exchange for their contact information and email address, you have an opportunity to nurture a relationship with them early on in their buying cycle. Show them good free content before marketing to your customers and clients.
A brand story is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to customers. Your story isn’t just what you tell people it’s also what they believe about you based on the signals your brand sends.
Why you need a story to tell
If you don’t have a story you have no way to differentiate your brand or your business. Creating a brand story is not simply about standing out and getting noticed. It’s about building something that people care about and want to buy into. It’s about framing your scarcity and dictating your value. It’s about thinking beyond the utility and functionality of products and services and striving for the creation of loyalty and meaningful bonds with your customers.
The world’s most successful brands don’t behave like commodities & neither should you.
Your story begins with the connection made when the customer hears your name for the first time, when she sees your logo, visits your website, reads your about page and experiences your interactions on social media.
It’s our job to give your customers a story to tell.