Fun Fact: The #1 Result gets 33% of all clicks from a search.
Think of if your a runner racing against your friends who aren’t very active… You feel pretty good about coming in at the top! But now imagine that you are running in a marathon against thousands of people who have been training to race. You don’t feel as confident coming in at the top 10 right? This is the same for Google because it doesn’t happen be accident that you land on the top 10 search results out of millions of other websites out there. Now let me show you what it takes to Rank in the Top 10 on Google
There are over 200 factors that determine your google ranking but all you need to do is focus on the top 5 factors and ignore the rest for now. We need to make sure you have the basics right first.
I realize that other web designers & SEO specialists have a different opinion than me and i don’t really care! I’ve built a lot of websites and this is not me speaking from theory. These fundamentals are tested and proved.
Quick tip – Social media not as important as it used to be for SEO.
“But why Justin?!”
Because when Google +came out Google said social media is now important for the SEO algorithm and Google + never took off or got any traction and died so they ruled that piece of the algorithm as less important.
So what are the Top 5 Ways to Get Your Webite to Rank in the Top 10 on Google???
Google, as you know owns YouTube and online video is the future!
The Average American Watching YouTube Last Year Was Double This Year!
Having a video on your website is one of the biggest factors you need to rank well on google especially if that video is on YouTube.
Websites with video are 53 times more likely to rank in the top 10 than websites without video.
You need to embed a YouTube video NOT a Vimeo video or any other videos. I know there is controversy about that… Just use YouTube Google likes there product better.. just use YouTube.
Also, you need to include closed captioning. Otherwise google doesn’t know what your saying. so you get no SEO credit for the video being about your keywords make sure the video title matches your keywords use the exact same keywords in the videos description.
#2 Depth of Content
Have 1k words per page.
Create “how to content”… don’t sell on the front page –
“because google wants businesses to need to pay to use google ad words”
If you use your keyword in your content too many times then you will look like spam in googles eyes and could crush your ranking!
#3 Basic Meta Tagging
Have a URL that matches keyword you want to rank for. For example “http://greenforestmarketing.com/gilbert-arizona-marketing-blog/” not “about-us”. Use long tail URLs.
Make sure to add these meta tags…
Code your website with H1 tags – Your text should be keywords. Don’t think slogans.. think keywords!
#4 Visitor Behavior
Google cant hire enough employees to monitor what is a spam website or not.. There are 2 billion websites in the world and growing and what Google did is genius!
If you land on a page and there are a bunch of ads and the websites attempts to hi-jack your web browser and you leave the page quickly
as opposed to if you have meaningful content on your website and you stay on the website for a long time jumping back to google quickly means spam.
Your traffic tells google whether your website is spam or meaningful.
How quick is quick?
For a small business the average life of your website traffic is 8 seconds. That means after 8 seconds after a visitor arrives on your website they are back at google looking for the next search result.
Get your website time above that and your traffic is telling google that you are the next wikipedia, anything below that your traffic is telling google that your spam.
One way to get your time above the 8 seconds is make your website 1 page
Linking to many pages on the menu does not help get you above the 8 seconds. Having a simple nice flow to your website where all the user needs to do is scroll and not visit a bunch of pages – too much work.
Simple is good. confusing your visitors or giving them too much to look at will drive traffic away from your site
Another way to get your website above the 8 seconds is by putting your video at the very top of the page of the website! Keep the video to 60 to 90 seconds
– Imagine that your keeping your website visitor on your website for 60 to 90 seconds. That’s a long time for google and good for your website.
#5 – Use Strong Out-Links
Google doesn’t think your website should be a dead end. You need to have your website be well connected by having people like to your website and your website links to other websites.
Have a list of 12 websites that link to other websites just make sure that your not driving them to leave your site. Keep them lower on the page as resources.
Now, you can become my client and I will build and maintain a high ranking website for you but you can also do this for yourself. Either way, what that will do for your business is incredible!