Today every single business is a business / media company. You should know which social media platform to use to advertise and grow your business.
Content is KING they say. There is a difference between good and bad content. You want to produce great content that shows your customers that your company truly has value to give. When your customer gains that confidence in the value they give you will attract new customers to your business.
3) Inconsistent Posting
Content doesn’t work if you’re not active enough. Inconsistent posting will show that you’re not putting the effort to give your customers what they are looking for.
4) Website Optimization
It’s not enough anymore to just have an informational website. There are over 2 billion websites on the internet and in order to get the attention of your customers you need to engage with them and be there friend, business is all about establishing a relationship with your customers.
5) Ghost Followers
Great job! You have 5,000 followers on your social media but only 50 of them are actually paying attention to what you’re posting.
6) Brand Story
Brand story means EVERYTHING to your business. People love the authenticity of a businesses story and every business has a story. By not sharing your story your customers won’t feel connected to your business and won’t be loyal customers.
7) Bad Marketing
Do you have a marketing strategy? How are you reaching your audience? Who is your audience? Without a plan, you will be all over the map and won’t be getting results. You may even loose money.
Nobody likes to talk to a robot. If you are automating your posts then your customers will see right through it. Posting live is the best method. Participate in Facebook or Instagram Live.
9) Format of Posting
You can post all day, but if you don’t have any visuals to grab your customers attention while they’re going through their phone then you won’t even be considered. They will pass you by until they find something visually appealing.
10) No Results
You can choose to study social media marketing in depth on your own but it’ll take to long to get the results that you deserve. By making an investment in social media marketing you will have a partner who is knowledgeable in how to get you more customers using social media so you can focus fully on your business.
One of the biggest challenges facing landscaping business owners that I talk to is that of generating well qualified leads for their business. Most landscapers rely on word of mouth for sustainable business growth and meeting sales and revenue objectives is rarely if ever enough.
With nearly 6 years of experience in the advertising industry and growing up with social media, here are 5 tried and tested, proven tips to drive a landscaping business.
Your Website Matters!
Most landscaping and home improvement companies realize the importance of having a website that is visually stunning and shows off the quality of their workmanship. Your gallery and embedding beautiful images and videos within your content can not be overlooked.
The most overlooked and important item is the quantity and quality of your content. Media (pictures and videos) will create initial interest but there has to be more meat in your content to convince people that you are a worthy choice to invest tens of thousands of dollars with.
You should ensure your website is technically sound in order to ensure that Google will not penalize your website for not complying with the changing SEO rules.If you already have a website then I recommend you have your website analyzed before you start internet marketing to ensure that you aren’t marketing a website not optimized or no call to action.
Pay Per Click
Who doesn’t want to show up first on Google?!
The only way to guarantee that your website will appear on Page 1 of Google is by using Pay Per Click advertising through Google AdWords.
Google AdWords is easy to use and there are lots of tutorials. Some businesses try it out themselves and find it to be very expensive with little or no results. Just like some home owners try to landscape their own yards and end up making a mess.
I would suggest that for good results, work with a company that has the knowledge of working with Pay Per Click services to generate leads. Trying to do it on your own will only cost you a hundreds or thousands of dollars in the long run and usually the results will not be great.
The great thing about PPC is that you will only show your advertising to people who are searching for or are interested in your service and you will only pay for it if they actually click on the ad.
Once someone clicks on your ad, they need to see something that catches their interest right away, which is why Tip #1 is so important!
Local (SEO) Search Engine Optimization
When working with SEO you want to get business in your local area. You don’t want to travel 100 miles for a customer who saw your business online. For the most part it doesn’t make sense to invest time, energy, or money on marketing to generate a lot of leads outside of a certain radius.
Today, Google has gotten so good at zeroing in on a searchers location that it is no longer necessary to type in a location or city name to get local results, but the only way for Google to know that your website matches the location is to tell them that.
Your Facebook page is the most important. You should be updating it, sharing photos and stories on a regular basis. Use it as a way to stay top of mind and present but not to constantly be pushing your services and boosting your posts.
Another priceless social media tool for landscapers is Pinterest. It’s a great way to show off your work and pin beautiful landscapes you come across with a few comments and a link back to your website. You can provide enormous value to your customers.
Load the top of your sales funnel
Not every visitor that lands on your website is ready to sign now. In fact, the majority of visitors are going to be researching, looking for ideas, concepts and other things that will help them identify what they want even before they get to the stage of choosing a vendor for their project.
It is worth the effort to create a blog, eBook, or how-to guide that answers your buyer’s common questions. Or perhaps you could gather some awesome landscape designs or ideas that your visitors could download.
When you offer this valuable information to someone in the research phase, in exchange for their contact information and email address, you have an opportunity to nurture a relationship with them early on in their buying cycle. Show them good free content before marketing to your customers and clients.
A brand story is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to customers. Your story isn’t just what you tell people it’s also what they believe about you based on the signals your brand sends.
Why you need a story to tell
If you don’t have a story you have no way to differentiate your brand or your business. Creating a brand story is not simply about standing out and getting noticed. It’s about building something that people care about and want to buy into. It’s about framing your scarcity and dictating your value. It’s about thinking beyond the utility and functionality of products and services and striving for the creation of loyalty and meaningful bonds with your customers.
The world’s most successful brands don’t behave like commodities & neither should you.
Your story begins with the connection made when the customer hears your name for the first time, when she sees your logo, visits your website, reads your about page and experiences your interactions on social media.
It’s our job to give your customers a story to tell.