Do You Have a Brand Story?
What is a brand story?
A brand story is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to customers. Your story isn’t just what you tell people it’s also what they believe about you based on the signals your brand sends.
Why you need a story to tell
If you don’t have a story you have no way to differentiate your brand or your business. Creating a brand story is not simply about standing out and getting noticed. It’s about building something that people care about and want to buy into. It’s about framing your scarcity and dictating your value. It’s about thinking beyond the utility and functionality of products and services and striving for the creation of loyalty and meaningful bonds with your customers.
The world’s most successful brands don’t behave like commodities & neither should you.
Your story begins with the connection made when the customer hears your name for the first time, when she sees your logo, visits your website, reads your about page and experiences your interactions on social media.
It’s our job to give your customers a story to tell.